The course applies the steps of scientific research to marketing questions. The process of marketing research starts with developing questions and hypotheses, and follows with data collection and analysis using both quantitative and qualitative techniques. The output of the marketing research process helps managers gain deeper understanding of their customers, and informs business decisions.
- Teacher: Eman Jamil Karim Tariq
- Teacher: Eman Tariq Saeed Hassan
- Teacher: fathy Omar Reda Amir